60+ Insanely Useful Jasper Templates Explained [with 137+ screenshots]

AI writing tools have become extremely popular, especially after the rise of ChatGPT. But, ChatGPT has a drawback: it’s entirely text-based. To get it to do anything, you have to give explicit (and detailed) instructions.

AI writers like Jasper have found a clever solution to overcome this limitation: Templates.

Jasper AI comes with prebuilt templates that produce a specific kind of output. For example, if you want to write a description for a YouTube video, you can use the YouTube video description generator template, if you want to write Tweets, use the Tweet generator, if you want to write a creative story, use the Creative Story template.

You get 60+ Jasper templates out of the box. If you need more, there are tools like Copy.ai which come with 90+ prebuilt templates.

These templates can be used to create almost any kind of text content imaginable, be it a YouTube Video Introduction, A Facebook Ad Copy, An Instagram Photo Caption, or a full-blown SEO-optimized blog post. You can even create your own Jasper templates.

However, all these templates can be a little overwhelming especially if you are a beginner.

That’s why I created this extensive guide to explain each and every template that Jasper Provides. I will also demo these templates with a few examples so that you know what template to use and when.

Let’s begin.

What is a Jasper Template?

A Jasper Template is a pre-built mechanism in Jasper AI which is designed to produce a specific kind of output.

For example, if you are writing a script for a YouTube video, you can use the “Youtube Video Outline” template to generate a list of bullet points. You can then expand these bullet points and you will have a video script in no time.

Or if you are writing an email promoting your latest product, you can use the “Personalized Cold Emails” template.

How do Jasper Templates work?

Jasper Templates Require a set of inputs and produce an output based on that.

In most Jasper Templates, you will feed 3 or fewer inputs —

1. Topic — What do you want to write about
2. Brief description or background information about the topic — So that Jasper knows precisely what aspect of the topic you want it to write about
3. The tone of voice — The tone in which you want the output to be. You can put in anything here but the most common ones are witty, funny, casual, informal, formal, matter-of-fact, sarcastic, or emotional. You can even put in Victorian, Joe Rogan, or Steve Jobs if you want to imitate their styles.

Remember that not all fields are mandatory to fill in. The more specific input you give to Jasper, the more tailored the output will be toward your needs.

After filling in inputs, you press the Generate button at the bottom of the toolbar.

By default, Jasper produces 3 outputs but you can change that. The maximum number of outputs can be 10 but remember that all the outputs produced by Jasper will count toward your monthly credit limit. So, you might wanna decrease the number of outputs to 1 or 2 to preserve your monthly quota.

If you don’t like an output, you should tweak the input a little bit (maybe change the tone of voice or description) and press Generate button once again to obtain a fresh output.

Now that you have learned the basics of Jasper templates, it is time to explore them in detail.

All Jasper templates are grouped into 13 categories with some overlap among them. The Jasper team is also adding new templates continuously so these numbers might increase by the time you read this article.

You might also like: The ULTIMATE Review of Jasper Chat (Better than ChatGPT?)

All 60+ Jasper AI Templates with Examples

In testing these Jasper Templates, I have run them at least 3 times for a given input. But in most cases, I have reproduced screenshots of only a single output. Please assume that this was the best output produced by Jasper for that input.

Now let’s jump right into the templates.

AIDA Framework

The AIDA Framework is an acronym for Awareness, Interest, Desire, and Action. It is a marketing model that explains the four steps a customer takes before they make a purchase or take any type of desired action.

• Awareness: Getting potential customers to recognize your product or service.
• Interest: Giving them more information about it.
• Desire: Encouraging them to want it.
• Action: Making the purchase or taking the desired action.

Most email marketing campaigns capitalize on this sales funnel to acquire new customers.

I tried this template for a fictitious web hosting company named “RobustHost” which guarantees 100% uptime and automatic backups every 12 hours.

This is the input I gave —

This is what it produced —

If you want to learn more about this template, here’s a video from the Jasper team itself.

Amazon Product Description (Paragraph)

When you list your products as a seller, you have to provide a brief description of the product.

For example, here’s the product description of the Macbook Air on amazon.com —

Needless to say, these product descriptions must be compelling and eye-catching otherwise you won’t be able to convert viewers into customers.

Amazon product description template in Jasper AI is just for that.

I tried to create a product description for a set of earbuds that were extremely lightweight and comfortable that can be worn for up to 12 hours at a stretch with extra-long battery life.

This was the input I gave —

And this is the output I got —

Amazon Product Features (bullets)

When you list your products on Amazon to sell, you have to provide a bulleted list of all the features and specifications of the product. This bulleted list shows on the product page under the heading About this item.

For example, here’s the bulleted list for the Macbook Air on Amazon —

I tried this template for the same earbuds product as in the above template.

I gave this input to Jasper —

And this is the output that I got —

Before-After-Bridge Framework

Before-After-Bridge (BAB) is another marketing framework that is designed to increase the conversion rate.

It is based on the following premise —

Before – Show your customers’ lives before they have tried your product/service.

After – Show them their lives after they have tried your product/service.

Bridge – Offer your product/service as a means of that transformation.

I tried this template for a pair of Antiglare blue-light filtering eyeglasses.

Here’s the input that I gave to Jasper AI —

Here’s what I got back —

Business or Product Name

If you have a product or a business in mind but can’t seem to find a perfect name for it, Jasper can help.

I tried this template for a mechanical keyboard. This is what I fed Jasper —

This is what it came up with —

I have to say, I don’t like any of the above outputs. This template feels like a gimmick.

Commands

You can tell Jasper exactly what to write with a command.

This is a freeform template that works like a swiss-army knife. It can produce almost any kind of content that many other templates can. You just have to give it a command specific enough.

I tried to create an AIDA-framework-based marketing email for xLight Earbuds x2.

Here’s my input —

And here’s the output —

I also tried a few other commands.

— FAQs on “Long tail keywords”

— Introductory paragraph on the topic “AI writing tools”

Company Bio

You can use this Jasper template to create Company Bio for your company which you can then proudly display on Linkedin, Facebook, Instagram, and other social media handles.

For example, this is HP’s company bio on Linked in —

I tried this template for a fictitious company named ‘RobustDisk‘ that manufactures infallible data storage devices. Here’s the input that I gave —

And here’s the output —

Content Improver

If you already have a piece of written content that you want to polish further, you can use this template.

I tried this template to improve the content produced by the ‘company bio’ template above.

Here’s the output —

That’s pretty neat. It looks as if a professional copywriter wrote this!

Creative Story

You can use this Jasper template to write a creative story. You have to give a plot in brief and it will take it from there.

I tried it with the following input —

It took about 20 seconds and produced 3 outputs, all of which were great.

From the word choices and expressions, they looked strangely human-generated. If you didn’t know, you couldn’t identify if they were written by a human or a robot.

One of the outputs was this —

Email Subject Lines

If you are into email marketing or have an email list, this one is for you.

The Click-through-rate (CTR) of marketing emails across all industries was 2.3% in 2021.

If you want to trump that, you need to write a compelling subject line. The subject should spark an itch that the reader can’t resist scratching.

I tried this email for a made-up new free keywords research course. Here’s my input —

Jasper produced a few subject lines —

I’d say, the second and the fourth are particularly popular in email marketing. I myself have received a few marketing emails with subject lines similar to these.

Engaging Questions

If you are a reporter, speaker, or guest lecturer, this template is a boon for you. You can make your speeches more engaging and interactive by asking your audience a few questions on the topic of your speech.

Not only will it interest the audience, but it will also cue you on how much your audience has gotten out of your lecture.

I tried this template for a speaker who is addressing global leaders on cryptocurrency. Here’s the input I fed Jasper —

Jasper produced this output —

Explain It To a Child

You can use this template to rephrase complex concepts in a language easy enough to understand by the general public.

To try this template, I opened Jasper Chat and asked what is cryptocurrency—

Clearly, the answer it gives is not easy enough to understand. So I copied this text and fed to this template (Explain it to a child). —

This is the output produced by Jasper —

I would say, that’s not much of an improvement over the existing text. I copied this output text and again put it in this template as input.

It didn’t change much. Jasper kept repeating itself. It produced the same text with a few minor word changes here and there. So, this template is not much help.

Facebook Ad Headline

When you run advertisements on Facebook, you have to give it a headline which is displayed below the visual (image or video).

A great headline boosts your click through rate whereas a mediocre one goes unnoticed. What’s more, there is a character limit of 40 characters on Facebook headlines so you have to show your creativity within these 40 characters.

Facebok Ad Headline Jasper template can help you with that.

I tried out this template for an advertisement of blue-light filtering anti-glare glasses from a company called ‘KeepScreen’.

This was my input —

I ran this template a couple of times and generated 9 headlines. A few of them are here —

All headlines are great except the first and the fifth. They are over the 40-character limit imposed by Facebook. I you wanna use those, they need a little tweaking.

Facebook Ad Primary Text

Similar to the Facebook Ad Headline template shown above, Facebook Ad Primary Text template can be used to create the primary text for a Facebook Ad that is shown Above the visual (image or video) of the ad.

The character limit for primary text for a Facebook Ad is 125 characters.

I tried out this template for the same example of ‘Blue-light filtering anti-glare glasses’. Here’s the input —

Here’s the output —

All the outputs produced by Jasper were over the 125-character limit, so they will be truncated using three dots followed by ‘See more’ (…See more).

Feature to Benefit template

It is often said in advertising and marketing that —

Don’t focus on the features of your product. Instead, show how it benefits your potential customer.

Apple is really great at this. They don’t advertise that Macbooks now sport a 25% larger battery. Instead, they highlight the fact that MacBooks now last for up to 18 hours on a single charge.

You can use this template to convert features of your product into benefits for your customers.

I continued on with the anti-glare eyeglasses example demonstrated above. Here’s my input —

Here’s what Jasper threw up —

That’s a great job.

After running this test, I became curious and decided to run it once again for a ‘Macbook with a 25% larger battery’.

This is what Jasper came up with —

I am impressed. Jasper knows how to turn a product feature into a benefit.

I know it is a stretch to say this but in this case, Jasper is working as good as the copywriters at Apple.

Google Ads Headline

When you place an ad with Google, you are presented with the opportunity to write 3 headlines. These headlines show up separated by a pipe character ( ‘|’ ) and can be up to 30 characters long.

The success of your ad depends on the hook of your headline. Most ad writers struggle to write an attention-grabbing headline within 30 characters.

Supposedly, this Jasper template can help you with that. Let’s take it for a spin.

I tried to write a headline for a Google ad for a web hosting company that claims 100% uptime.

This is what Jasper came up with —

I am not super impressed with the headlines but at least the last two comply with the 30-character limit imposed by Google.

Google Ads Description

Again, Ads on Google need a description and they must be compelling for users to click. This Jasper template is for that.

You can provide up to 2 descriptions for your ads and they both can be up to 90 characters long.

I tried this template with the same product that I demoed above on the Google Ad Headlines template — ‘A web hosting service that offers 100% uptime’.

This was my input —

This is what I got —

These are good. Not great, but good. All of them, however, respect the 90-character limit on ad descriptions imposed by Google.

Google My Business – Event Post

Google My Business (GMB) is a service that helps businesses get more visibility on Google.

Assume it to be like a social media platform for businesses. Business accounts can post on their profile, create events, and even promote their products.

This is what a GMB post looks like —

Businesses can create Event Posts to promote any events they are organizing. For example, a burger joint might organize a Burger Fest which would attract people to its restaurant.

I tried this template with this input —

Here’s the output that I got —

Google My Business – Offer Post

Similar to the GMB Event Post, businesses can create an offer post where they can offer something for free or at a discounted price to lure new customers.

I tried this template for an eyeglasses company —

This is the output —

Neat!

Google My Business – Product Description

If you are promoting your products on GMB, you need a persuasive product description.

This Jasper Template can help with that.

I tested this template for a gaming mouse named ‘RollingMouse’ which has ultrahigh precision.

My input —

This is the output that I got —

Great. Fine by me!

Google My Business – What’s New Post

You can update your customers about anything, whether it be the news of your expansion to a new city or if you have launched a new product or service.

This template does just that. You give it the update and it will produce a chunk of text to go along with that.

Here’s what I gave it —

Here are two outputs that Jasper came up with —

Slick!

Jasper.ai Testimonial Helper

This is an experimental template (still in Beta). Its name might change by the time you read this blog.

This is a testimonial generator. You give it some feedback about a product and it transforms it into a full-blown testimonial.

Currently, all the testimonials it generates are about Jasper.ai itself, hence the name.

Input —

Output —

I also tested it for negative feedback and it works like a charm.

Listicle

When writing a blog post, you need a list of sub-headings to speed up your workflow.

This template generates sub-headings along with a brief description so that you can edit and polish them according to your needs.

I generated a listicle on “Benefits of drinking Green tea”. Here’s my input —

This is the output —

Nice!

Marketing Angles

You can use this template to come up with different ideas for your marketing campaign.

I tried this template for a Power bank company.

This is what I received —

It shows you different angles or benefits from which you can lure customers to your product.

Mini-VSL (Video Sales Letter)

When a company starts marketing a new product, one of the channels is a short 90-seconds video. This template can help you create an engaging and structured script for that.

I tried this template for a robot company that manufactures robots to help people with new family responsibilities, mostly people who have just turned 30.

This template requires a number of inputs, like your name, company name, your ideal audience, key benefits of your product, problems faced by customers, your big idea, and a few more.

Not all of them are required, but the more info you provide, the more targeted and customized your script will be.

I fed this to Jasper —

This is what Jasper came up with —

Not bad for a script!

One-shot Blog Post

As the name suggests, you can use this template to generate a full blog post in just one click.

All it asks for is your Blog Topic, Tone of Voice, and Intended Audience.

This is what Jasper produced —

It has everything — Full title, H2 – Introduction, H2 – What is Bitcoin Mining, H2 – Should you try it? H2 – Conclusion.

It has a total of 372 words and 9 paragraphs. If 372 words are not enough for me, I can use this template again to produce entire blog posts on each H2 subheading which will give me enough content to edit and trim down to 1500 words.

Sweet!

Paragraph Generator

As is clear from the title, this template can construct a paragraph on any topic within seconds.

I used it to conjure up a paragraph about Lexica.art – The AI art tool.

This is the output —

PAS Framework

PAS is another framework for intriguing people and getting them interested in your offer.

Problem — Start by stating an obvious problem your target customers are facing.

Agitate — Expand on how this problem is affecting your customers’ lives. Drive the point further. Rub salt in the wound.

Solution — Be a savior and offer your product as the solution to that problem.

I tested out this template with the MacBook example itself.

This was the output thrown up by Jasper AI —

I would have liked it better if it were a little more dramatic and provocative. Nevertheless, it’s a fine PAS copy.

Perfect Headline

You can use this template to generate some great headlines for your business.

All you have to do is feed it your product description, company/product name, and customer Avatar.

Here’s my input —

Here are a few outputs produced by Jasper AI —

Personal Bio

You can write a personal bio using this Jasper template.

You can choose to display your personal bio on popular social media and other popular sites such as Quora and LinkedIn. Therefore it should bring out your expertise, experience, or interests that show why you are an authority on a subject.

This is what I threw at Jasper —

And this is what Jasper threw at me —

👍🏼👍🏼!

Personalized Cold Emails

If you have an email list of subscribers or if you are into email marketing, this template is for you.

The content of an email decides if your campaign will boost your sales or bite the dust.

I tested this template to learn how it fares against professional copywriters. This is the input that I gave —

And this is the response that I received back —

It works fine. I like this copy. It’s coherent and persuasive.

It starts off with a fact, states a problem that most people suffer from, and then offers SEOclick course as the solution.

Great!

Personal LinkedIn Post

This Jasper template can help you write your own personal take on various subjects.

You can also write about problems/struggles that you faced and the ways in which you tackled those problems.

Unlike most other Jasper templates, this template can be used to write something which truly connects your readers to you. Your readers can relate to you if they are facing the same issues that you faced.

I tried this template for a ‘Blogger’ who had learned blogging the hard way. Here’s my input —

Here’s the output —

Works like a charm!

Persuasive Bullet Points

You can use this template to create a bullet list of points about your product to persuade the customer to buy it.

I tried this template for an SEO product called Surfer SEO.

Here’s the output that I received —

Photo Post Captions

Oftentimes, when you post your photo on Instagram, you don’t know what to write in captions. Use this template to overcome that.

I created photo captions for a photo of the Taj Mahal at sunrise.

Here are a few outputs generated by Jasper —

It’s unreal. Not only it automatically added hashtags, but it also threw in a few emojis to match the vibe!

Pinterest Pin Title and Description

When you post on Pinterest, you need to give your posts a title and a description.

This template can help you with that. I tried to create a Pin title and description for a computer setup.

Here are a few outputs —

Poll Questions and Multiple Choice Answers

You can create polls to engage with your audience. Polls are wildly popular on Twitter and YouTube.

To create a poll, you pose a question to your audience and supply 4 possible answers. The audience can then vote on the answer they like most.

I stepped into the template and wrote this —

This is what Jasper came up with —

Neat!

Press Release Title and Intro

This template helps in crafting press release titles and Intros.

Here’s my input —

Here’s the output —

Product Descriptions

This template isn’t something new. We have seen a few templates to write product descriptions for example Amazon Product Description, Google Ads description, and so on.

This is my input —

This was the output —

Quora Answers

Jasper can help you write answers on Quora. This can help you in establishing yourself as an authority on a topic. You can build an audience and then funnel some of that audience toward your digital products or website.

I went on Quora and found this excellent question —

I fed this question to this Jasper template and was greeted with this —

Not bad! Not bad at all.

Real Estate Listing – Residential

As the name suggests, this template can be used to write creative descriptions for real estate listings.

Here’s my input —

This is the output —

Works great!

Review Responder

If you work in customer service or support, this template will work wonders for you. Instead of coming up with new responses to customers’ queries by yourselves, Jasper can assist you in crafting great responses.

To test this template, I went ahead on Amazon and copied a negative review of a Lenovo Laptop left by a disappointed customer.

I put that in this template —

And here’s the response that Jasper AI gave —

This is great! Most replies I have received in response to my complaints sound exactly like this.

Ridiculous Marketing Ideas

As the Jasper team has already captioned it, this template is a joke.

It produces garbage.

Don’t use this for your marketing.

Sentence Expander

This is self-explanatory. You seed this template by giving it a sentence and it expands it to a full-fledged paragraph.

Input —

Output —

Sweet!

SEO – Blog Posts – Title and Meta Descriptions

You can use this template to quickly come up with a title and a meta description for your blog posts.

When your blog post is shown by Google, it displays a title and a meta description.

If you don’t provide a meta description, Google pulls one automatically from the webpage depending on what it deems most relevant to the query.

Of course, to get more clicks, we have to write attention-grabbing title and meta descriptions. This Jasper template can help you do that.

Here’s my input —

Here are the outputs —

SEO – Homepage – Title and Meta Descriptions

Similar in functionality to the above template, this is for landing pages of products that drive conversions.

Output —

SEO – Product Page – Title and Meta Descriptions

Same wine, packaged in a different bottle!

Input —

Output —

SEO – Services Pages – Title and Meta Descriptions

Same! 😐

They just replaced the product with the service in the previous and voila! a new template.

Input —

Output —

Text Summarizer

This template can be used to summarize a block of text into a few simple sentences.

I generated a paragraph on ‘Bitcoin Mining’ using ChatGPT and fed it to this template —

Here are 3 possible summaries of the above, according to Jasper —

TikTok Video Captions

If you create TikTok videos, this is for you. You can create captions or scripts for your TikTok videos.

I tested this template to create a script for a video on the topic ‘AI tools will soon explode in popularity’.

These are the outputs produced by Jasper —

Tone Detector

Let’s try a fun experiment with this one.

Let’s whip up a paragraph through the Paragraph Generator template in a witty tone.

Here’s our paragraph —

Now, let’s copy and paste it into the tone-detector template.

This was the output —

Ah! none of them is “witty”. So, either this template lies or that one does 😉!

This can be excused though, for all the amazing things that Jasper does.

Tweet Machine

Produce tweets for your Twitter timeline.

I tested it for a company that wants to inform its customers that their free trial has been extended.

Input —

Output —

I have to say, I am pleasantly surprised by this.

I ran it twice more. Now I have 30 great tweets (with hashtags!) which can be posted on Twitter, and nobody will know if they were indeed written by a human.

Great job, Jasper!

Unique Value Propositions

More of the same!

It claims to rewrite product descriptions into succinct specific statements.

Input —

Output —

Video Description – YouTube

Write YouTube video descriptions with this template.

Input —

Output —

Video Script Hook and Introduction

Create an introduction paragraph and a captivating hook to enthrall your audience.

Input —

Output —

Video Script Outline

Create an outline upon which you can expand your video script.

Input —

Output —

Video Titles

Generate titles for your videos.

Input —

Output —

These are all great headlines, in my opinion.

Video Topic Ideas

Generate tons of topic ideas to make videos.

Input —

Output —

Website Sub-headline

Create sub-headlines (H2) for your landing pages.

Input —

Output —

Seems like a gimmick!

Blog Post Topic Ideas

Quickly generate new topic ideas for you to write blog posts on. It works similarly to the YouTube video ideas template.

Input —

Output —

Blog Post Intro Paragraph

Self-explanatory. Works similarly to the YouTube video hook and intro template.

Input —

Output —

Blog Post Outline

Works similarly to the YouTube video script outline template.

Input —

Output —

Blog Post Conclusion Paragraph

This is pretty self-explanatory.

Input —

Output —

Conclusion

In this article, I explained all 60+ Jasper Templates with their examples and screenshots.

We saw that most of the templates work exceptionally well (for ex. Instagram Photo Post Captions, Tweet machine, feature to benefits), some produce average quality output, and one or two are plain gimmicks.

We also saw that many of the templates were repackaged with different names with little to no difference between them, but, nevertheless, there is something for everyone here.

It doesn’t matter if you are a student, blogger, fiction writer, YouTuber, or copywriter, you will surely find templates that are suited to your workflow. Templates that are tailor-made for you.

All in all, I’d say Jasper AI is a fantastic piece of software. I’m still incredulous that an AI writing tool writes (sometimes) better or at least as well as professional copywriters.

That was all from my side in this article. If I left something out, please let me know in the comments and I will update this post.

Thanks for reading!