If you’re looking to supercharge your advertising campaigns and generate seriously eye-catching content, you’ve come to the right place. In this blog post, we’ve got something special lined up for you: 51 absolutely crazy, out-of-the-box ChatGPT prompts designed to take your advertising game to the next level.
Whether you’re a marketing maven or just getting started, these prompts will inspire you to create ads that grab attention, spark curiosity, and leave a lasting impression.
Let’s get started.
ChatGPT prompts for advertising
There are several aspects of an ad that an advertiser has to go through to make his/her marketing campaign successful. Let’s tackle those one by one.
Prompts for creating user persona
When you’re trying to reach a specific group of people through your ads, you need to understand them deeply. Creating imaginary user personas helps you get inside your target audience’s heads.
A user persona is a made-up profile of your ideal customer. It includes details like their age, gender, interests, goals, and values. This helps you understand what makes them tick.
Knowing your audience this well allows you to create content and messaging that resonates with their needs and desires. It enables you to speak their language and appeal to their pain points.
Also read: What Can ChatGPT Do? (27 Amazing Examples)
Fortunately, ChatGPT can help you create user personas in no time. Here are some ChatGPT prompts for creating a user persona for your advertisements:
Based on the user profile
“Describe a user persona for a tech-savvy individual who values cutting-edge gadgets and seeks convenience in their daily life.”
“Create a user persona for a young professional who prioritizes work-life balance and is passionate about sustainable living.”
“Imagine a user persona for a fitness enthusiast who is dedicated to maintaining a healthy lifestyle and enjoys outdoor activities.”
Based on your product
You can explain to ChatGPT what your product does and ask it to come up with user personas for that product.
Suppose your company makes high-quality headphones with extremely long battery life. Here are some prompts you can use with ChatGPT to create user personas for them:
“Describe a user persona for an avid traveler who frequently takes long-haul flights and values headphones that can provide uninterrupted entertainment during the journey.”
“Create a user persona for a remote worker who relies on headphones for virtual meetings and needs a pair that can last through extended workdays without frequent charging.”
“Imagine a user persona for a gym enthusiast who enjoys lengthy workout sessions and requires headphones with a long battery life to power their workouts.”
“Develop a user persona for a busy urban commuter who relies on public transportation and seeks headphones that can keep them entertained throughout their daily commute.”
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Based on your company’s values
If your company already targets customers based on a specific interest or criteria, you can tell it to ChatGPT and it will come up with some great user personas.
An example of a company catering to a specific customer base is Black Rifle Coffee which serves people who are into guns and tattoos.
Supposing that your company produces coffee beans for people who are bookworms, here are a few prompts to get you started:
“Describe a user persona for a literature professor who is an avid reader and values a cozy reading nook with a cup of freshly brewed coffee as an essential part of their daily routine.”
“Create a user persona for a book club organizer who enjoys hosting book discussions and gatherings where coffee is a central element in creating a welcoming atmosphere.”
“Imagine a user persona for a novelist who spends long hours writing novels and finds inspiration in the aroma and taste of a well-brewed cup of coffee.”
“Develop a user persona for a college student majoring in English literature who relies on caffeine to power through late-night study sessions and readings.”
Brainstorm Ad angles
For the most impact, you need to focus as much energy on the ad angle as you do on other aspects of ad creation. You can use ChatGPT to brainstorm various angles from which your ad can be approached.
Here’s a sample prompt
I am creating an ad for a modular laptop. Give me 5 angles from which I can approach this ad. Also tell me their pros and cons and nuances in a markdown table.
Brainstorm Ad copy
Write me a pursuasive ad copy for [Product name, description etc] for [Platform: Facebook ads, Google ads, Twitter ads etc]. The ad should grasp the user’s attention from the start and should be compelling.
Brainstorm Unique Selling Propositions (USPs)
My company creates Modular laptops with swappable hardware components. I want you to give me 10 USPs which I may target in my ads. Also explain their nuances and impact they will have on the viewer’s psyche.
Here’s what it came up with:
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Come with compelling Call-to-action (CTAs)
I am writing a Twitter ad for a software which lets people to collaborate seamlessly online. Write me 10 compelling call-to-actions that invite users to try our product.
Use Color Psychology
You must have observed that almost all the fast food chains such as Subway, McDonald’s, and Burger King use bright shiny color schemes (Yellow, Red, Green) in their ads. That’s because these colors evoke feelings of joy and lift spirits (and make people hungry).
Color psychology is real. Learning the best color scheme for your ad is crucial to your ad’s success.
I am designing illustration for a coffee ad. This ad will be served on digital media platforms such as Twitter, Facebook, Instagram and Pinterest. I want you to give me the proper color scheme for my ad.
I want to evoke the feeling of freshness, energy and serenity in my viewers.
Typography
Knowing which type of fonts to use and when is crucial when crafting with visual ads. Choose a formal font in an informal setting and your ad is going to tank. Select a font which doesn’t go well with the overall theme and color scheme and your ad is doomed.
Try this prompt to get typography ideas for your display ad:
I am creating a display ad for a coffee brand. The color scheme is cocoa, sepia and dark red. I want you evoke the feelings of getting energized in the morning, freshness and serenity. Suggest me what kind of typography should I use for this ad.
Also read: 19 Awesome ChatGPT Prompts to Learn English Vocabulary
Convert Features to Benefits
If your company makes laptops with a huge 99-watt-hour battery, that’s a feature. It’s something that might matter to tech experts or people who understand laptop batteries, but most regular folks don’t know or care about that stuff.
So instead of saying your laptop has a 99-watt-hour battery, it’s better to say that the battery lasts all day (which is the benefit). People are more interested in how your product benefits them, not the features of your product. Apple is really good at doing this.
Here’s a prompt to convert the features of your product into benefits:
Our company creates modular laptops whose all components can be swapped for upgraded components. I want you to convert its features into benefits. Give me data in a markdown table with tow columns.
Here’s what ChatGPT came up with:
Prompts for ad scripts
Now that you have a user persona for your target audience, it’s time to come up with a script for your ad.
If you are creating video ads, you can ask ChatGPT to write you some ideas for video ads. ChatGPT can not only write entire screenplays but also explain the entire setting of the ad for you.
You just have to explain what your product does and your target audience.
Here is an example prompt that you can try:
Product: Smart Home Security System
Target Audience: Homeowners concerned about safety and convenience.
Prompt:
Write a script for a video ad showcasing how our Smart Home Security System seamlessly integrates with everyday life. Highlight its ability to provide peace of mind through real-time monitoring and effortless control. Show a busy family leaving for vacation, confidently arming their security system with a smartphone, and receiving instant alerts. Conclude with the tagline, “Protecting what matters, one smart choice at a time.”
There are several modifications you can make to this ad. Let’s discuss them one by one.
Storytelling
Advertisements serve well when they are told in the form of a story. The story sticks to the mind of the viewer for a long long time.
You can ask ChatGPT to write a short story or a skit for video ads. Try this prompt:
I am writing script for a video ad for pure coffee that is so unadulterated and pure that it makes people nostalgic. Write a script for a skit which makes people emotional and evoke emotions in them. The skit is going to be less than 60 seconds.
Evoke the sense of Scarcity and Urgency
Prompt – 1
“Create an ad for [Product_description] that emphasizes its limited availability. Convey a sense of urgency, encouraging potential customers to take immediate action. What message and visuals would you use to make viewers act fast?”
Prompt – 2
“Craft an ad campaign for [Product_description] where scarcity and urgency are at the forefront. How can you communicate that this product is in high demand and that time is running out for customers to make a purchase decision? Develop a compelling narrative.”
Prompt – 3
“Imagine an ad for [Product_description] that leverages scarcity and urgency as key selling points. What strategies would you employ to create a sense of FOMO (Fear of Missing Out) among potential buyers? How would you use visuals and text to convey this urgency effectively?”
Prompt – 1
“Develop an ad for [Product_description] that prominently showcases social proof. How can you effectively use customer reviews, testimonials, or endorsements to build trust and credibility? Describe the visuals and messaging that would inspire confidence in potential buyers.”
Prompt – 2
“Craft an ad campaign for [Product_description] that leverages the power of social proof. Share real success stories and experiences from satisfied customers. How would you present these stories in a way that resonates with your target audience and encourages them to choose your product?”
Prompt – 3
“Imagine an ad highlighting [Product_description] by focusing on the positive feedback and recommendations it has received from reputable sources or influencers. How would you effectively incorporate these endorsements into your ad to persuade potential customers? Describe the narrative and visuals you would use.”
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Write Jingles
If you are writing commercials for kid’s products, you might want to include some jingles and ChatGPT can help with that too.
Prompt 1:
“Compose a catchy jingle for a new kids’ product, [Product_description]. The jingle should be fun, memorable, and appeal to children. How would you incorporate playful lyrics and a catchy melody to make it stand out?”
Prompt 2:
“Design a delightful jingle for [Product_description], a kids’ favorite. The jingle should reflect the product’s joyful nature and captivate young audiences. How can you create a tune that gets kids singing along and excited about the product?”
Prompt 3:
“Imagine a vibrant jingle for a children’s product, [Product_description]. The goal is to make it irresistible for kids to engage with the ad. What musical elements, lyrics, and tempo would you use to create a jingle that leaves a lasting impression on young minds?”
Write Taglines
Many brands are recognizable with the taglines they use for their products. Nike’s Just do it and McDonald’s I’m Lovin it have made them recognizable across the globe.
You can ask ChatGPT to come up with some catchy taglines for your ad. Try these prompts:
“Develop a captivating tagline for [Product_description] that highlights its unique features and benefits. The tagline should be memorable and resonate with your target audience, encouraging them to explore the product. What catchy phrase can you create?”
“Imagine a tagline that captures the essence of [Product_description] in just a few words. Your goal is to make it catchy and attention-grabbing. How can you craft a tagline that not only defines the product but also leaves a lasting impact on potential customers?”
Also read: 13 Insane Hacks to Write Great Headlines with ChatGPT
Make your ad copy humorous
“Develop a humorous ad campaign for [Product_description] that leaves viewers with a smile. Use wit, comedy, or clever wordplay to create a memorable and light-hearted ad that showcases the product’s features or benefits”
“Imagine an ad for [Product_description] that relies on humor as its central theme. Create funny scenarios or characters and introduce them to connect with the audience and make the product memorable in a delightful way”
Surrogate Ads Copy
If you write ads for products that are taboo such as alcoholic beverages or sexual wellness products, you might want to stick to surrogate advertising.
ChatGPT can help you write ad copy for such products by promoting them through surrogacy.
Here’s an example prompt for an ad copy for a condom brand:
Write ad copy for a condom brand through surrogacy. I want to promote my products through the use of analogical or allegorical products.
And here’s the output:
Surrogate Advertising Prompt 1:
“Develop a creative surrogate advertising campaign for [Product_description], where the actual product cannot be directly advertised due to legal restrictions. How would you cleverly promote the product through an unrelated but engaging concept or theme?”
Surrogate Advertising Prompt 2:
“Imagine an ad strategy for [Product_description] that uses surrogate advertising to indirectly market the product while complying with regulations. Create a strong brand association without explicitly showcasing the product itself”
Surrogate Advertising Prompt 3:
“Craft a surrogate advertising campaign for [Product_description] that focuses on storytelling and emotional connection. Engage viewers and make them feel connected to the brand and product, even when the actual product cannot be featured prominently”
ChatGPT prompts for ad visuals
AI tools have advanced to a level that you can now create compelling visuals for your ads just by giving them text descriptions. There are several tools like Midjourney and Dall-E that can create beautiful illustrations for your ads.
Act like Midjourney prompt generator. I am creating an ad for running shoes which are extremely comfortable and absorb sweat and can be worn for a long time without getting tired. Write 3 different prompts.
ChatGPT came up with some of the prompts, I tried one out of them. This is what it came up with:
Sweet!
To learn how to create mid-journey prompts using ChatGPT, read this article.
ChatGPT prompts for Validating an idea
If you already have an idea for an ad, you might use ChatGPT to validate it.
Here’s an example prompt:
I am writing an ad copy for running shoes. It goes like this: “____________________________”.
I want you to analyse it from all angles, tell me what emotions it might provoke in the viewer, what are its pros and cons and what improvements can be made in it. Give me data in a markdown table.
Final words
In conclusion, we’ve looked at how ChatGPT prompts can boost your advertising game. Whether you’re searching for “ChatGPT prompts for ads” or “ChatGPT prompts for advertisers,” you’re in the right spot.
These helpful prompts can spark your creativity, connect with your audience, and make awesome ads that really work. From storytelling to understanding your audience, these ChatGPT prompts are your secret weapon for creating ads that grab attention and get results.
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