Can ChatGPT create Instagram Posts? (Tried and tested)

Can ChatGPT create Instagram posts? Read on to find out.

If you use Instagram, you know how hard it can be to post something interesting and new every day. You might have wondered if there’s a way to automate this process and let artificial intelligence (AI) do the work for you.

Well, you’re not alone. In this article, we’ll first test if ChatGPT can truly create Instagram posts that are indistinguishable from those written by humans. Then we will look into a few AI tools that can help you craft perfect Instagram posts and speed up your workflow.

Let’s get into it.

Can ChatGPT create Instagram posts?

Suppose you post this picture on your Instagram and need a caption for this:

Photo by Bao Menglong on Unsplash
Photo by Bao Menglong on Unsplash

Here are five captions. Try to figure out which ones have been written by me and which have been written by an AI:

1. “Waking up to the sound of birds chirping and the peaceful flow of the river is pure bliss ☀️🌊 #MorningVibes #NatureLover #BuddhaStupa”

2. “Feeling grateful for this serene morning surrounded by nature and the calming presence of Buddha stupas 🙏🌸 #PeacefulMorning #GratefulHeart #FreshAir”

3. “There’s something special about mornings like these – the air is crisp, the birds are singing, and the beauty of the river and Buddha stupas is simply breathtaking 🌅🦜 #MorningMood #NaturalBeauty #BuddhistCulture”

4. “Waking up to this stunning view is a reminder to take a deep breath and appreciate the little things in life 🌺🍃 #GratefulMindset #MorningInspiration #NatureLove”

5. “Starting the day with a peaceful mind and heart, surrounded by the beauty of nature and the wisdom of Buddha 🌸🙏 #PeacefulHeart #Mindfulness #BuddhistTeachings”

If you are having trouble telling apart the AI captions from human-written ones, then here’s the bummer: All of them have been written using AI.

So, can ChatGPT write Instagram posts?

Yes, ChatGPT can absolutely create Instagram and other social media posts. It can write them with surprisingly accurate human-like emotions, even spicing them up with hashtags and emojis. The AI-created Instagram posts are so natural that a normal person won’t be able to tell them apart.

Here’s how can you use ChatGPT to create Instagram posts.

How to Create Instagram posts using AI tools

Well, to create Instagram posts using AI, you need an AI writing tool.

There are several paid and free AI writing tools on the market that do an excellent job of writing captions for your Instagram posts.

If you write Instagram posts only occasionally, then you can probably get by by using free tools, such as ChatGPT, Bing Chat, or Social Bee.

How to create Instagram captions using ChatGPT

As long as ChatGPT is free, you don’t have to invest in an AI writing assistant to write your Instagram posts.

Simply, give ChatGPT a command and try to be as descriptive as you can. Specify any tone such as witty, enthusiastic, poetic, dreamy, dramatic, lively, or any other that you want to convey through your Instagram caption.

For example, to create Instagram captions for the serene photo above, I gave this command to ChatGPT:

Write 10 Instagram post captions announcing a beautiful, peaceful morning with river and birds chirping and buddha stupas with cold fresh air. Include hashtags and emojis. The tone should be dreamy, hopeful, energetic and vibrant.

And this is what ChatGPT produced:

Can ChatGPT create Instagram posts? Definitely. Here's an example of how ChatGPT wrote 10 Instagram captions in less than a minute.
Now you know where those tweets came from!

If you didn’t know, you couldn’t tell if these were written by a human or an AI.

Remember, It isn’t limited to writing catchy captions for your scenic photos only. You can use it for any kind of Instagram post such as announcements, product descriptions, promotions, important updates or even to write short one-liner stories.

Suppose, my company decides to extend the 7-day free trial of a product to 30 days and I want to announce that on Instagram. I give this command to ChatGPT:

I run a company that extended the 7-day free trial of its product to 30 days. I want you to write five Instagram captions for that. Use emojis and hashtags. The tone should be excited, hilarious and pursuasive. Make captions compelling and evoke FOMO (Fear of missing out) in readers.

Here’s the output:

ChatGPT can write Amazing Instagram posts.

I think you got my point.

I have also written an extensive guide on cool things that you can do with ChatGPT, be sure to check that out.

How to write Instagram posts using Jasper AI

Free tools are fine for writing Instagram captions occasionally, but what if you wanted to create an entire month’s worth of content in just one day?

What if your business depends on Instagram or if you want to promote your products through social media?

You will need a paid tool with specialized templates for creating Instagram posts (and other social media content as well).

These tools have dedicated templates for almost every social media that produce a specific kind of output.

For example, the Instagram captions template will spit out content only in the form of Instagram captions and the Tweet machine template will churn out only the tweets (decked out with hashtags and emojis).

One of the most famous tools is You can get the first 10,000 words free using its free trial.

To write photo captions for Instagram, you will have to use the Photo Post Captions template in Jasper AI. It takes two inputs: what your post is about and tone of voice.

Here’s what it looks like, after filling in the details:

image 21
Photo Post Captions in Jasper AI can be used to create Captions for Instagram and Pinterest

I set the number of outputs to 3 and here are the results:

image 22
Jasper can create up to 10 outputs from a template at one time.

You can get Jasper AI to write these captions in virtually any tone, voice, and style, such as Pirate, Victorian, Jane Austen, Sherlock, Humorous, Sarcastic, etc. Jasper will then adjust its output to suit its tone.

For example, here are the photo captions in the tone of a pirate:

image 23
The tone of voice can be changed in Jasper to alter the tone and style of your Instagram posts and captions.

There are more such templates in for virtually any use case and social media you may require.

Jasper also comes with a dedicated Jasper Chat feature that is like ChatGPT on steroids. Here’s the output that it produced when asked to produce photo captions for Instagram.

image 24

Get a trial of 10,000 words FREE with It starts at $49/month ($39/month when paid annually) for unlimited words.

Create Instagram posts using Copy AI

Another pretty popular tool is It offers 2,000 words free every month if you wanna give it a try.

It offers you more than 90+ templates that you can just pick and use.

image 13

Below is what the Instagram Captions template looks like. You tell it what your post is about and choose a tone.

image 14

Here’s the output produced by

Copy AI can create Instagram Posts (and lots of them at a time)

The output varies depending on your chosen tone of voice and the description given by you.

You can pick any (or all) outputs, edit them, or move them to the document editor on the right side. It’s super convenient when you write a lot of Instagram Captions.

Pricing costs $49/month ($36/month when paid annually) and you get a full suite of AI tools to fulfill all your content writing needs. You can generate unlimited words every month.

But, if you buy the subscription within the first four days of signing up using this link, you get 40% off the first year.

Get 40% OFF on for the first year

If you are not yet ready to make such a big investment yet, you can use the cheaper (but equally powerful) tool Writesonic. It costs just $19/month for 60,000 words ($12.67 when paid annually).

Here is the output that Writesonic produced for exact same input:

Can AI create Instagram Posts? Sure. Here's what Writesonic wrote for a photo of surreal, fresh morning.

Cool, isn’t it?

You can read the reviews of Jasper AI,, and Writesonic in this detailed article on AI writing tools.

Final thoughts

In conclusion, the idea of using ChatGPT or other AI tools to write Instagram captions may seem skeptical or even scary at first, but it’s a perfectly viable option that can save tremendous time and effort while creating posts that people want to read.

As we showed above, there are a number of AI tools, free (ChatGPT and Social Bee) and paid (, Copy AI, and Writesonic) that make creating Instagram posts a piece of cake.

By using these AI-powered tools, you can spend less time writing social media posts and more time writing actual helpful content for your audience.

Even though AI cannot replace human originality and authenticity, there is no disputing that it has a lot to offer when it comes to writing attention-grabbing Instagram posts.

What are your thoughts on this? Let me know on Twitter.

Further reading:

  1. 5 Best AI Writers for Academic Writing (Free and Paid)
  2. 9 Best AI Email Writers (Free and Paid)
  3. 23+ Best AI Writing Tools in 2023: Pros and Cons
  4. AI Writing Tool Buying Guide (+ How to Choose the Perfect One)